Information Matters Only When It Connects to Action
Kozyrkov challenges the assumption that data is inherently valuable. Her test is practical: if information is not connected to an action, its existence may not matter to the decision at all.
- Data has no automatic decision value
- Information becomes useful through its connection to action
- Organizations should ask what a data point could actually change
“If a data point falls in a forest, does anybody care? And if information isn't connected to action, does it matter?”